A month ago, Peter Wynne Davies completed his second report on how public affairs can benefit businesses for the publisher, Thorogood. Whilst the public affairs market has grown in recent years and become far more competitive thanks to cuts in UK government expenditure, several new factors have surfaced in the profession. The report highlights the growth in social media to communicate quickly to key audiences, the rapid improvement in how trade associations communicate (especially in the Brussels arena) and the effects of devolved government within the UK. The growing professionalism of the industry has also resulted in teaching and preparation for the CIPR Diploma in public affairs. Whilst public confidence in the political classes continues to be fairly low, it is encouraging to hear politicians defend the real contribution that public affairs and its exponents have on legislative and regulatory issues. The report will be available on November 15, but can be pre-ordered with a discount - More information at www.macdonaldwynnedavies.com/resources.php
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